Page Titles - Best Practices

Title tags are vital from both usability and SEO perspectives.

We use the following format for page title tags:

Page Title - Department Name - University Name

 

Title tags are one of the most vital pieces of information that you can put on your Web pages.

1. The Title tag is what appears at the top of your browser window, in the title bar and identifies the page users are viewing.
2. The Title tag is what appears in the tabs in the browser window, and identifies the content of each tab.
3. The Title tag is what appears in the user's Bookmarks or Favorites when they bookmark your page.

Search engines like Google place a lot of weight on Title tags when ranking search results.